UC Foundation Event - Russell James Presentation
Who: Russell N. James III, J.D., Ph.D., CFP®, Professor & CH Foundation Chair in Personal Financial Planning, Director of Graduate Studies in Charitable Planning
Texas Tech University, Lubbock, TX 79409
What: “Neuroscience and Bequest Giving"
Many development professionals think that planned giving is just like any other form of fundraising or tax planning; however, new studies using fMRI (functional magnetic resonance imaging) show just how differently the brain reacts to bequest decisions. Dr. Russell James, author of the world’s first published peer-reviewed research examining charitable bequest decision-making using fMRI will review his latest findings and present a new model of the deep processes involved in bequest decision-making. He will detail a wide range of practical applications for planned giving officers and advisors that will help you improve your planned giving communications.
When: May 15, 2014 2:00 – 3:00 pm
Where: Kingsgate Marriott Conference Center – University of Cincinnati
Registration: Please email Name and Contact Info to Tammy Wernke - wernkety@uc.edu or, call at 556-6293
